What is Aveda?
Aveda is the study of the flower and plant extracts. It is an art that deals with the well-being of humans and brings natural and holistic methods of healing from the environment. Aveda is an ancient system that has been utilized for centuries to create balance in mind, body, and spirit. Central to Aveda is Ayurveda, the traditional Hindu system of medicine, which is based on the idea of balance in bodily systems and uses diet, herbal treatment, and yogic breathing. The Aveda mission is to care for the world we live in, from the products we make to the ways in which we give back to society.
The core of Aveda is nothing but the art and study of the organic essences i.e. the extracts of plants and flowers. All our products are made up of up to 100% organic ingredients containing the traces and force of plants and contain all the essential pure organic oils. Apart of specializing in the hair care products, Aveda proudly offers other beauty products including skin care products, fragrances, makeup and much more; all clinically proven to be organic, cruelty-free and skin friendly. All the products are gentle enough that we don’t need to test them on animals, rather they are directly tested on humans which is evident of the fact that the products are harmless and cruelty-free.
Ayurveda- The Foundation of Aveda
Aveda’s foundation lies in Ayurveda, a system of medicine with historical roots in the Indian subcontinent. Globalized and modernized practices derived from Ayurveda traditions are a type of complementary or alternative medicine. In countries beyond India, Ayurveda therapies and practices have been integrated with general wellness applications and in some cases in medical use too. It has proven, over 5,000 years that treating the whole person leads to greater balance and well-being, so we consider the effects of our Aveda products not only on hair or skin but on whole body, mind, and emotions.
The sole aim of Aveda is to serve people and bring natural products to their lives. In this era of technical and medical advancement, people have added so much inorganic and chemical based products to their lives that the results turn out to be drastic sometimes. Therefore, we are just focusing to bring back the ancient organic ingredients in a modernized version, with countless benefits that too without any side effect or harm. All the products are made with extensive care and love and are sure to satisfy our clients.
Aveda intends to increase the use of naturally derived ingredients whenever possible. Our standards have made us well-known and reputable in the organic cosmetics world and 90% of our oils and other ingredients are clinically proven to be organic and cruelty-free. The ingredients used in Aveda products include:
Sandalwood (Santalum spicatum) oil: the main ingredient in many of Aveda’s aroma blends, providing a rich, woody depth with polished smooth notes that create an air of complexity and mystery. This special essential oil doesn’t just have an amazing scent, sandalwood can also have an effect on overall well-being and mental health.
Babassu oil: a clear light yellow vegetable oil extracted from the seeds of the babassu palm. The women of Brazil have been collecting Babassu nuts for generations because of its numerous advantages.
Buriti oil: oil from the tree of life. This exotic oil contains many excellent benefits for the skin and is a wonderful ingredient of our products for the benefits it provides.
Acacia: sacred in ancient Mesopotamia, the Acacia tree is a source of nourishment and beauty. The gum of the acacia tree is also a natural thickener, perfect for fine hair.
Ayurvedic roots of turmeric and Amla: turmeric is known for its effectiveness in Ayurveda. Turmeric may be the most effective nutritional supplement in existence with many powerful medicinal properties. Whereas, Amla has a long list of benefits for hair as well the whole body functioning.
Argan: Moroccan women are saving the Argan tree from the encroaching desert. It is a flowering plant with multiple uses, mainly used in our cosmetic and skincare products.
Rose and lavender: both having great benefits for the skin. Rose and lavender oils possess properties that are capable to calm and soothe.
Spanish Cistus: Spanish cistus extract is essential to Aveda. We believe in reaping its advantages along with creating an earth-friendly cistus practice.
Nepali Lokta bark paper: at the top of the world in the Himalayas, things are changing for the better for many families, and the forests as well. The bark of the Lokta is used as raw materials for the purpose of making since ages.